Starting Out
Today is the first day of a new chapter for me. This is the first month since December 1990, where if a person asks me what I do, I can’t say “I work in an advertising agency”. After a year where people have endured so many hardships, I absolutely recognise that this is a trivial fact in the wider scheme of things, but, as has been commented many times, we are all dealing with change and all adjusting to new ways of living and working.
What I will say to this mysterious person who is suddenly taking an interest in my life is: “I run a business growth consultancy”. That is what I am launching today. My 30-year career in marketing and advertising has been long and varied, encompassing trading & negotiation, client management and business development, in the UK and globally. Throughout this time, growth has been central to my efforts, driving greater value for clients and growth and profitability for the three agencies I have worked for. (I’d love to claim that this is all driven by altruism, but my family says it’s because I’m a really, really bad loser, so focus all my efforts on winning – either way, it was certainly achieved through a sense of honesty and fair play).
So, what am I offering? It’s likely you’re in a business that is established and you want to take it to the next level. I can assist you to drive growth through creating a focused strategy and proven tactics to proactively identify new opportunities, to ensure your whole team is growth oriented and to create first class content for competitive tenders. You are ready to improve your ability to grow your business by winning more of the right clients.
I have experience across a broad range of categories, from cars to FMCG, from food & drink to toys, from digital services to insurance and many more. I have created business development strategies, led competitive tenders and won business worth millions in revenue. I believe I can do the same for you.
I’m excited (and a bit nervous) to be launching today. My business is called Red Road Consultancy. I’ll explain why in the future, but, if you’d like to know more, please contact me directly or visit www.redroadco.com.
Let’s start the conversation
